FHE concept

F-H-E Apparel Concept

We want hockey kids and their supporters to enjoy hockey while wearing apparel featuring the word "HOCKEY" and the F-H-E logo.

We want people unfamiliar with hockey to see this apparel and think, "Hockey is stylish and cool."

And with the "hope" that this apparel might be one of the things that inspires them to start playing or supporting hockey, we created F-H-E Apparel.

"F-H-E" stands for Field Hockey Equipment, meaning "hockey equipment."